How to position yourself as a leader in the MLM industry

Hello readers and followers. In my last article, I talked about positioning yourself as a leader to achieve the most results. We would go further today to talk about how to achieve this.

Let me first state that you don’t need to be an expert before you do this. All you need to do is to be one step ahead of your prospects i.e. know a little bit more than they do about the business. And be willing to teach what you know to them.

·         Read extensively about the MLM business in general, and your business in particular. Know how your business works thoroughly before trying to prospect another individual.  Read the company policies, product information etc. If you appear unsure of the business to your prospect, he is not likely not to join you.

·         Attend your company’s training sessions to know the methods they employ in recruiting distributors. Alternatively, get your sponsor to do that for you.

·         Visit websites and forums online which talk about the MLM industry and read about other people’s experiences, and testimonies. Take note of what they have done to succeed.

·         Training opportunities abound on the internet in the MLM industry. Find proven experts and join their free training opportunities. Also buy helpful literature to help you understand if you can.

·         Create your own blog. This is very important. You can use free blogs like BlogSpot, wordpress for a start. Write articles that will benefit the readers and be regular. A world renowned MLM expert once said that if you want to sell drills, teach others how to make holes. This will attract your niche market, i.e. those who want to make holes. In the same way, if you want to sell an MLM opportunity, teach your readers what to do to succeed in MLM. You can also advertise your products on your blog.

·         Generate your own leads. Leads are possible and potential prospects. You do this by using your social network.  Post links of your articles to your facebook, Google plus, twitter, linked in pages and other social networks. Join forums especially business forums where the subscribers are likely to be looking for information relating to your business. If the forum rules allow, create a link to your website in your signature. Post articles and make contributions regularly.

·         You can also generate offline leads. Print some of your articles and post on notice boards. You can also handout copies of your articles to friends, colleagues and family members. Always include your contact details. You can also create a CD about your business and give to your prospects. Always go back to collect the CDs and ask them what they think of the CD. Ask if they will like to join your business. Some companies create their own CDs and promotional materials which you can use too. But do not spend too much money on them. You can buy one CD and make as many copies as possible.

·         Get an email auto responder for your blog. This way you can get visitors to your site to drop their email addresses and follow them up with regular emails and articles automatically. Because they were interested enough to visit your blog, they are more likely to be looking for a business opportunity, and may respond to you sooner or later.

·         You can create short videos about your business and post them on YouTube. U can use your PC or camera phone for this if you do not have a camera. Or create PowerPoint presentations of your articles and post on YouTube. Always include a link to your website in order to generate leads.

All these sound tedious, but are actually easy to do. All you need to do is to regularly update your blog; post new articles regularly, post interesting articles in your forums, and use your email auto responder effectively. With time, your needed traffic will come, and with it will come people interested in joining your business. And note that you will be able to attract high quality prospects with these methods, people ready to learn and work. With time your business will be in autopilot mode, and you can actually sleep till late morning, and wake up smiling to your bank.

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