Offline marketing /advertising methods, especially for a novice network marketer

Hello readers and followers. So sorry I have not been able to update for some time now. I have been very busy but promise to be more regular from now on.

I want to talk a bit about offline marketing methods. These are generally all the methods used to attract prospects to your business without the use of the internet. As a novice, you’ll most probably start with these. These methods include:

·         Word of mouth: Generally involves talking to acquaintances, friends and family members about your business.

·         Distributing business cards: Print captivating business cards and hand out to people you meet every day, at your workplace, shopping mall, gym, salon etc. Usually works well with a smile, handshake and a few words about your opportunity. However, business cards tend to get lost easily.

·         Distributing flyers: You can hand out flyers to much the same way you distribute business cards. You can put some on car windscreens in a parking lot, or stand in a busy corner of a street to hand them out.

·         Mailing flyers or business letters: You can mail flyers or business letters to people in your neighbourhood using the local mail service. Find a way of getting local mailing lists from your post office. This method has been proven to work well.

·         Posters: Put up posters in conspicuous places and areas with much foot traffic.

·         Seminars and home parties: You can organize the traditional home parties where you invite people to your home, have someone talk to them about your business or play a movie about your business. Of course, you must have lunch or dinner for them. Seminars can be held in small halls, libraries, eateries, churches etc.

·         Telephone calls: Of course, I can’t forget the good old telephone. You can call up contacts on your phone, or ping them if you have a blackberry or any mobile app that allows pinging.

You need to be creative as well in these offline methods of marketing. Do things in an unusual way and people will notice you. Remember, whatever you do, do not create the impression that you’re desperate. Present yourself well, and your business prospects will come looking for you.