How to Drive Traffic to your Website in Internet Marketing

Hello, readers and followers. How are you all doing?

As business men/women, entrepreneurs, network marketers, internet marketers etc, we all need to advertise our businesses in one form or the other. It is not enough to own a website. People need to visit your website in order to see what you are marketing, and may become your customers in the process. If you own a beautiful website but the number of people visiting your site is small, it is almost equivalent to locating a large supermarket in a sparsely populated town: you’ll have few customers, few sales, and little income. But if you locate the same supermarket in a busy place with much foot traffic, you’ll have lots of customers.

Internet marketing is the combination of all the processes which you carry out to make internet users and potential clients visit your website. Of the visitors, a number may decide that your website is valuable to them and continue visiting. These are called followers. The process of creating followers is called lead generation. Some also end up buying your product. Internet marketing is a science as well as an art that needs to be studied.

Methods of driving traffic to your website include:

1.       Free methods

2.       Paid methods

Free methods include the following:

1)      Search Engine Optimization (SEO): This method involves the processes by which a website is made visible to different search engines. If the website is optimized, its position will be closer to front page of search results, and will attract more visitors. Factors that determine search engine results include the following: presence of keyword in the website address (URL), keywords in the title of website, Keywords in the headings of articles, keyword density in body of texts, presence and number of back links to quality websites, regular updating of articles, etc. In fact, the whole process of internet marketing all aim to achieve search engine optimization.

2)      Article marketing: You write articles and post to ezines (internet magazines) with back links to your website.

3)      Forum marketing: Joining web forums in your niche area and making regular contributions also drive traffic to your website. Some forums allow you create a signature which may contain a link containing your web address.

4)      Video marketing: You can post videos on YouTube and attach links to your website. Also very effective.

5)      Social media marketing: You can use face book, Google+, twitter, LinkedIn, MySpace, Reddit, and other social media to promote your site. Write small pieces introducing the article and attach a link to your website.

6)      Email marketing: You can send regular marketing emails to followers and leads.

Paid methods of driving traffic include:

1.       Pay per Click Ads: These are advertisements placed by Google, yahoo and other sites such as facebook, etc. These ads usually target a specific niche, and are very effective. But for a beginner, it would be very expensive.

2.       Telephone marketing: This is usually very expensive but can still be used.

These methods are not exhaustive, but are very good for a start. Beginners should start with one method and master it before moving to the next. It is also important not to spend too much money on advertisements until you have started generating enough income to cover the cost of advertising.

Thanks for reading.